Thursday, September 11, 2014


Flyer of the store in Pilar Village, Las Pinas City


Pan de Sal is an iconic Filipino (Pinoy) bread that you eat for breakfast and can be dipped in either hot coco or barako coffee. It is best eaten hot with a whipping of strawberry jam, peanut butter, or coco jam.

No amount of western influence could make any Pinoy change his ways regarding Pandesal. It is his way of life, and no life change is going to make him do away with it. It used to be fist-sized during my time, but has shrunk miserably to a about three by two inches today.

Due to changes in consumer preferences, several businessmen introduced additives that they hope would bring in more sales. A new outlet in the subdivision near my place is a hole-in-the-wall Panaderia (bakery) named, Shane Malunggay Hot Pan de Sal.

Steaming hot pandesal fresh from the oven

Malunggay is otherwise known as Moringa, a leafy vegetable that is rich in protein, vitamins A, B, C and other minerals. It is a staple in the Pinoy diet, from the poorest of households to the upper middle class.

Since both malunggay and pandesal are known to local consumers, what could be a better mix than to have these two together? Hence, Shane Malungay Hot Pandesal was born in a subdivision near my place.

You can buy it straight from the oven, from 4am to 10 am; and again, from 2 pm onwards. It is soft as it is baked fresh every day and comes cheap at P2 pesos per piece. It is best eaten hot, with a dash of butter and with a steaming cup of hot cocoa, coffee, or tea.

Pandesal with Moringa (malunggay)

The only drawback that I have with the place, is the thin paper bag that they used for packing. It is too thin and fragile, that my pandesal popped out of the bottom, when I least expected it.

The girl manning the store said that sales have not been good lately. I can only surmise that even with a strong product, if customer needs are not met (like seeing her newly bought pandesal popping out of their packaging), there will be little repeat sales to dream about.

Little things like that could make a big difference to buyers on whether they still want to do business with you or not.

My one cent...


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